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Social networking sites offer people online a gathering spot to casually share their opinions and interests with other like-minded participants. Recent events however have indicated how effective these online communities are for breaking news on a national and international level.

Although interest or opinions may vary from group to group there still remains a common interest in national or world news. Considering these social platforms connect people from all over the world on a 24/7 basis you’re looking at their considerable potential as information sources.

What we’re focusing on here is the ability of these social sites to gather and circulate late breaking news. Compared with the more traditional syndicated news networks it can be argued that social network sites are in fact more efficient and expedient in delivering news to the public. Take that CNN! By passing information along through word of mouth using the speed of the internet news that travels this fast is hard to beat.

Let’s examine 5 reasons why a social network online can outperform the more traditional news broadcasting networks.

News Collected as it Occurs

Social platforms do not ‘assign’ people to gather news or information but instead are merely designed to share information or interests. Site members do however possess an insatiable and natural curiosity. Just through sheer numbers members combine to create a catch basin of global proportions. As a result they are capable of collecting information of little or great consequence anywhere in the world on a 24/7 basis.

Information Transmitted Fast

Any information picked up either through heresy or observation is usually immediately ‘released’ on the internet. To date there is no more efficient means with which to dispense information to the general public quicker than the net.

As is often said in basketball, ‘Nothing but Net!’

Syndicated networks for the most part still have certain ‘hoops’ thru which they must ‘jump’ before releasing information. This may tend to slow their process.

No ‘Red Tape’ or Protocol

Without the traditional ‘red tape’ or protocol that syndicated news networks contend with online communities hold an unfair advantage. The legalese involving fair play, accuracy, and ethics do encumber syndicated networks. The lack of such restraints however concerning online communities does ‘allow’ for information to be dispensed much faster to the general public.

Word Gets Out Quicker

News tends to flow from person to person and often time is simply broadcast to the masses. The net result is that information spreads virally and this word of mouth effect should not be overlook for its efficiency and speed. There is no ‘formal’ channel through which information is directed which means word is spread continuously, not at scheduled intervals. This process ‘increases’ both speed and just as importantly exposure.

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Now-a-days when nearly all businesses have their website, if you are new to this concept might think why do you need a website? The reasons can be many and it depends on the goals to be achieved. If you possess great products or services that needs to be reached out to many people and make them aware of your company, having a well-designed website can be the best idea.

If compared to websites. other medias like newspapers, television, radio, magazines, even a physical store front has limited exposure to the target audience and have geographical limitations also. If you desire to expand your client reach from local to international market, websites can be very helpful in reaching to millions of people worldwide. Lack of a professionally designed website might be keeping you away from gaining the prospective customer base.

Today’s net savvy customers do expect to find you online and get information about your company. If you are not found via search engine results, you might loose many prospective clients. Having a website is as important as being listed in the phone book directory.

Creating a professional proficient website can be strenuous task for the newbies, especially those lacking technical knowledge about computers and its programming languages. You might come across many sites offering free webpages which can be complicated or time consuming or not according to your expectations. Therefore you can hire services of a web designing company.

The cost of website development and designing varies according to your designing needs and the company that you hire. You must look out for web designers that can build user-friendly webpages with proper navigation links. Websites that are popular among users are easy to use and understand and have customer friendly features.

You can also add your own template or some design to your web page, prefer selecting a website building program that gives you the liberty to design page according to your preference and have complete control over it.

Whether you have a small or big business a website is needed by all. People are preferring internet more than newspapers or phone books for getting the information about certain product or service.

The conventional ways of advertising has been overshadowed by online advertising. The cost is also much lesser than usual means. A website can be made highly attractive and elegant with useful information about your company’s products and services.

Copyright?2009

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Predictions for 2007
1. Google’s early entry to radio advertising will bear fruit prompting Google to start examining television advertising.
When it comes to the allocation of advertising dollars, Google fundamentally altered the rules of the game. In the past, mass market advertisers would gamble on a shotgun approach to ad-spending. The options consisted of newspaper, magazine, telephone directory, radio or television. While each medium could provide statistics showing their print-run and audience, tracking the success or failure of these types of advertising has always posed a problem for manufacturers and retailers. When Google popularized the pay-per-click model in which advertisers only pay when a person actually views the ad, a new model was born.
Google’s billing model will have to alter slightly to meet the radio and video formats however, as digital radio and television becomes the norm, tracking will become far easier. Google will be able to charge by the listener or viewer though it remains to be seen if listeners or viewers will actually listen to or view advertisements on digital radio or television.
2. A consortium of major newspapers and publishers will form a consolidated advertising group to combat Google. The initiative will fail.
In 2006, Google literally sucked much of the money out of the pool of resources shared by publishers on or offline. With its venture into newspaper advertising, Google has threatened the classic golden goose of traditional news publishing, the classified ad section. News gathering organizations, already reeling from a loss of advertising income to other facets of the online marketplace should band together much as several airlines have to reduce cost and difficulties booking tickets. The newspapers and magazines could easily promote local, regional, national and even international advertising opportunities at a much lower cost than they could individually. If they can band together to undercut Google’s costs is another question however they will either figure out how to collectively raise advertising income or they will become Google advertising affiliates.
3. Congress will initiate an open investigation of pay-per-click advertising models.

We already know of closed-door congressional inquiries into the PPC market. Stemming from the AIT vs. Google case, we have learned of FBI and Secret Service investigations, and in-camera hearings before congressional committees. We also know of at least two republican and one democratic senators interested in opening further investigations.
How this one plays out is a mystery, but it will likely play out this year. Thus far, the investigations have been kept behind closed doors, a silent testimony to the strength of Google’s lobby effort in Washington DC. No matter how talented and strenuous the lobby, an investigation of Click Fraud will be made public sometime this year.
4. An investigation of pay-per-click advertising models will threaten Google’s stock values.
Hence the strong lobby effort. If common sense doesn’t threaten Google’s stock values, the threat of congressional oversight will.
5. Google will drop below $450 before the end of first quarter 2007. If Google drops below $425, watch for a major landslide in California.
The market is softening. With expected slowdowns in the housing, building, manufacturing and retail sectors, tech investors are showing signs of skittishness going into 2007. The first part of January is traditionally a time when the market readjusts to decisions made by investors in the last weeks of December. Many sell shares towards the end of the year in order to clarify their incomes for tax time. This year, a number of analysts have advised clients to unload some of their Google shares as a hedge against an expected downturn in share values.
While Google remains far above the $450 range, expect it to drop to around $450 by mid-March. It’s earnings to assets ratios are way too extended and though it has better prospects than any of its competitors, the search advertising market is changing rapidly. The only thing that saves Google from dropping is rapid entry into the television advertising market. The first signs of a weakening AdWords market will be the catalyst of the first round of a Goog landslide. If the share prices hit $425, watch for major selling. If it goes below $400, buy a boat.
6. Yahoo will find focus and direction.
Having freed itself from the sticky peanut butter mess it found itself in late 2006, Yahoo has made the first steps towards reorganizing their messy organization. The battle between Hollywood and Sunnyvale has been settled with the geeks coming out on top of the agents. This year is Yahoo’s year to stage a serious comeback or to languish into obscurity. I suspect the former. However, all the major algorithmic search engines will face a new challenger this year
7. The major search engines will face a new and socially adept competitor this year.

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When your website is ready, you need to submit it to the search engines such as Google, yahoo, Microsoft and so on. The submission page for Google as an example is on the about Google link on the Google home page. Then you click submit content link. This is however not the end of that as this could just be a pointless effort. You have to make sure there are links to your site. If there are no links to your site the search engine will mostly not index your site and show results of your pages.

However, if there are many other links to your site you do not even have to bother to submit to the search engines as it will find your site by itself. Promoting your site is very important. Consider advertising on Yahoo, newspapers, Alta Vista, CNN and even Ask which puts your advertisement on Ask, Match.com, Excite, Gifts.com etc. Advertisements are a quick way to get to the first page of a search engine. You may also want to consider social book marking. This can bring incredible number of visitors to your site especially if you can get them to list you on their front page. The challenge however may be that your server may get overloaded due to the large number of people visiting your site. Therefore, you should prepare yourself for that.

Don?t be quick to place advertisements on your site just yet for first you need to create a good impression to the visitors of you site. Advertisements tend to drive them away from your site. So those who think that they can make a quick buck by placing adverts on their site better hold on for now. Make sure to ask for honest opinion from your friends concerning your site. Listen to what they think of it carefully because they are going to be the first ones to visit your website and if they are impressed about it they will help to promote it.

Join online blogging communities and social networking site. You may create forums concerning your site and get people to talk about it. You may even place a link to your site. In the social sites such as Facebook, Friendster and MySpace you can create groups concerning your site and get as many people to join them where you can try to popularize yourself and inform them about your site. One other way to get your site noticed is to leave a comment on another blog concerning your site. You may also leave your site address and for sure many people will follow the link. Always make sure the comments are not obvious for they are going to think that you are spamming them.

There are obviously very many methods of promoting your website and the best one to choose is up to you but be advised that the more methods you use the more number of visitors you can expect.